New British menswear label Farrell presents a fashion film trilogy, narrated by Robbie Williams.

Here are Parts I & II:

Film 1 -- ‘You have to be a man to survive’

Film 2 -- ‘It’s saying something, without being noticed’

Farrell, the new British menswear label, launches into stores in September 2011. The line is targeted at guys who like a bit of snap in their clothing. “Wear it in, wear it out” is Farrell’s motto, along with ‘It’s saying something, without being noticed’ and ‘you have to be a man to survive’, as shown in these films.

The collection is named for Jack Farrell, aka Jack the Giant Killer. Jack was a notable dresser, a Stoke-on-Trent native, who lived a hard life but lived it well. A strong man, Jack believed in honesty, integrity, good manners and a sense of honour. The Farrell range was created to honour Jack’s legacy, the result is a collection that balances past influence with modern male style. The debut Autumn/Winter 2011/12 collection has a strong British feel, notably in its respect for Savile Row tailoring. Every piece is a keeper; this is gear for pulling out of the wardrobe time and time again. Details are rich and humorous, like the secret pockets… for the bus fare home. Branding and logos are tucked away inside.

via CONTRA (CQC)