“Proof is a wood eyewear company that manufactures it’s sunglasses from sustainable wood sources. We think that the wood medium adds a warmth and look that other materials can’t replicate. The silhouettes of our eyewear are classic looking shapes and styles that anyone can appreciate.

Sustainability is a key component in Proof’s DNA. We only use wood species that are harvested in a sustainable manner and won’t adversely impact the environment. We offer a sunglass-recycling program and even our packaging is eco-friendly. We strive to look for opportunities to reduce our impact on the environment whenever possible.

Proof also thinks that good business and social endeavors aren’t mutually exclusive. They should actually be equal partners. To this end, Proof has made a commitment to support worthwhile causes. Proof has partnered with an eye clinic in India that performs sight-giving surgeries for those who can’t afford it. Proof will donate a large portion of each sale to this cause.”

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I am a big fan of sunglasses. To say that I have an obsession might be a bit of an understatement. I am always looking for new frames and lens tints. The only things keeping me from wearing sunglasses all day long are 1.) it’s not really socially acceptable to wear sunglasses at work or inside unless your Karl Lagerfeld and 2.) I am not Karl Lagerfeld. Proof is definitely on my radar… I not quite convinced the wood will hold up well in these Canadian winters, but I am most certainly going to grab a pair for the summer and give them a solid run on the beach. Proof’s shades look really fresh, they’re made of wood and proceeds help those in need – sounds like win-win-win to me.

- D

EDIT: Apparently their eyewear is coated in a patented super-coating that protects them from harsh winters and sea/lake water… WIN.